Garcia Gonzalez, Yozimar Abel, Universidad de Guadalajara,Periférico Norte 799, Núcleo Universitario Los Belenes,Zapopan, Jalisco, C.P. 45100, México

• Journal of Research in Business, Economics and Management Vol 1 No 1: JRBEM - Articles
  Opportunities of Base of the Pyramid from the Perspective of Resources and Capabilities
  Abstract  PDF