Opportunities of Base of the Pyramid from the Perspective of Resources and Capabilities

Jose G.; Yozimar Abel Garcia Gonzalez

Opportunities of Base of the Pyramid from the Perspective of Resources and Capabilities

Jose G. University Center for Economic and Managerial Sciences, University of Guadalajara.
Yozimar Abel Garcia Gonzalez Universidad de Guadalajara,Periférico Norte 799, Núcleo Universitario Los Belenes,Zapopan, Jalisco, C.P. 45100, México

Keywords: Base of the Pyramid, strategy, resources and capabilities.

Abstract

This paper addresses the issue of the Base of the pyramid (BOP) from the perspective of resources and capabilities, analyzing the best strategies to enter the market, making appropriate use of internal resources, which is the main determinant of innovation and organizational capabilities with which have good results, and success stories of Mexican companies were analyzed.

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Author Biography

Jose G., University Center for Economic and Managerial Sciences, University of Guadalajara.

Research Pprofessor

Published

2015-02-13

How to Cite

G., J., & Garcia Gonzalez, Y. A. (2015). Opportunities of Base of the Pyramid from the Perspective of Resources and Capabilities. Journal of Research in Business, Economics and Management, 1(1), 24-30. Retrieved from http://scitecresearch.com/journals/index.php/jrbem/article/view/39

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Issue

Vol 1 No 1: JRBEM

Section

Articles

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