Journal of Research in Business, Economics and Management 2019-11-13T11:15:42+00:00 Managing Editor Open Journal Systems Journal of Research in Business Economics and Management Impact of International Trade on the Economic Growth in Ghana 2019-10-31T11:02:45+00:00 Appiah Emmanuel Danquah <p>The aim of this research is to undertake a critical evaluation of the impact of international trade on the economic growth in Ghana. For this purpose, a secondary data based research is conducted in this paper wherein a comprehensive range of empirical research papers of country and trade reports are examined to gather the data. The findings thus obtained<br>have been analysed with the help of thematic analysis, wherein two key macro-economic indicators associated to international trade, namely Foreign Direct Investment (FDI) and exports are analysed in the context of their impact on the economy of Ghana. The findings gathered from the analysis revealed that two important macro-economic indicators for international trade directly influence the GDP of an economy and the overall growth of the country.</p> 2019-10-31T00:00:00+00:00 ##submission.copyrightStatement## Factors Affecting Democratic Republic of the Congo’s Exports 2019-10-31T11:14:32+00:00 Mulumba Kabeya Francis <p>This paper investigates the factors that affect Democratic Republic of the Congo’s bilateral export flows to its main trading partners. Based on data and other information from trusted sources such as World bank, World Trade Organization that have been used to estimate Congo’s exports through annual data covering the period 2014 to 2018 with its main trading partners.</p> 2019-10-31T11:01:39+00:00 ##submission.copyrightStatement## An empirical analysis of government employees bank selection criteria in Hargeisa, Somalia: Using Analytical Hierarchy Process (AHP) 2019-11-11T11:23:26+00:00 Najah Aden Ismail <p style="margin: 0px 0px 16px; text-align: justify; line-height: normal; vertical-align: baseline;">This paper investigates bank selection criteria in Hargeisa, Somalia. This work motivation comes from the fact that not many researches have been done in this area in relevance to this topic. This study aims to explore and understand the government employees’ relative preference of bank selection based on the four selected criteria, namely, service provision coverage, Bank location, bank charges, and bank’s reputation. Therefore, the Analytic Hierarchy process opted as a research methodology for its objectivity of measuring subjective nature data mathematically. Analysis indicated that the Bank’s location has the highest significance for government employees. Thus, as a policy recommendation, this study advises banks in HARGEISA to consider their branch locations for more consideration of Government employees to their banks. Therefore, results got from this paper are reliable and can be used in future research works.</p> ##submission.copyrightStatement## The Effect of Marketing Mix and Brand Image on Purchase Decisions of Fashion Online Products 2019-11-13T11:15:42+00:00 Novita Ariestanty Yuniorita Indah Handayani Gatot Sugeng Purwono <p>This study discusses the effect of marketing mix consisting of product, price and promotion, as well as brand image on purchasing decisions for Ukhti and Munira products at online store La Vieta ButiQ in Jember.&nbsp;The purpose of this study is to test and analyze the effect of product, price and promotion on purchasing decisions and brand image as intervening&nbsp;variable.&nbsp;The respondents analyzed included 100 online consumers Ukhti and Munira.&nbsp;The analytical method used is&nbsp;<em>Path Analysis</em>&nbsp;and Sobel Test&nbsp;with&nbsp;<em>accidental sampling technique</em>.&nbsp;The results of this study indicate that product and promotion have a significant effect on brand image, price does not affect brand image.&nbsp;Product, price and promotion have a significant effect on purchasing decisions, but brand image has no influence on purchasing decisions.&nbsp;Brand image does not mediate the influence of product, price and promotion on the purchase decisions for Ukhti and Munira products.</p> 2019-11-13T11:15:42+00:00 ##submission.copyrightStatement##