Case Study of Internationalization Strategy of Cord Set Industry in Taiwan
Abstract
The present study mainly investigated the internationalization strategy of case company in Taiwan cord set industry. The characteristics of this industry are low gross profit rate, many competitors, and high customer overlap. Thus, the companies need to have considerable economies of scale and productivity in order to competitive in the global market. Besides, the academic research about the internationalization strategy of this traditional manufacturing industry is lack. The results of present study not only can provide the proper internationalization strategy direction of case company, but also can provide reference to other companies in Taiwan cord set industry. Results showed the internationalization courses of case company are: (1) Joint venture and sole proprietorship are the main types of case company to setup overseas subsidiaries; (2) The purpose of difference areas is different: the subsidiaries of mainland China is followed customer and the Southeast Asia is expansion growth; (3) The internationalization strategy of case company is mainly followed the international leading company and pursuit of growth in current stage; (4) The strategy of cord set industry in Taiwan should be strategic alliance and diversification of products in the future.
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