Berger, Paul D, Professor of Marketing and Director of the Master of Science in Marketing Analytics program Bentley University, Waltham, MA 02452, U.S.A., United States

• Journal of Research in Business, Economics and Management Vol 11 No 3: JRBEM - Articles
  MARKETING IN WESTERN VERSUS EASTERN CULTURE – COMPARING AND CONTRASTING BETWEEN THE U.S. AND JAPAN
  Abstract  PDF