Hanaysha, Jalal, Senior Lecturer, Faculty of Business and Management, DRB-Hicom University of Automotive Malaysia, 26607, Pekana, Pahang, Malaysia.

• Journal of Research in Business, Economics and Management Vol 5 No 5: JRBEM - Articles
  Building Brand Equity Through Customer Service: A Study on Restaurant Industry in Malaysia
  Abstract  PDF
• Journal of Research in Business, Economics and Management Vol 5 No 5: JRBEM - Articles
  Physical Environment as a Key Success Factor for Building Strong Brand Equity: A Study on Restaurant Industry
  Abstract  PDF