Effect of Entrepreneurial Orientation on the Growth of women Micro and Small Enterprises in Trans Nzoia County, Kenya
Abstract
The MSEs are globally the focus of policy makers due to their ability to distribute incomes in both rural and urban areas for poverty reduction. Entrepreneurial orientation is one of the major determinant of women MSE business start up, growth and graduation in to medium and large scale enterprises. The objective of the study was to determine the effect of Entrepreneurial Orientation on the growth of women owned Micro and Small Enterprises in Trans Nzoia County, Kenya. Questionnaires, interview schedules and observation methods were used to collect data from 170 sampled women group MSE owner managers under Women Enterprise Fund subsidized entrepreneurial credit scheme in Trans-Nzoia County who were licensed by the county revenue department and have been in business between 2009 and 2015. Growth was measured in terms of change in sales revenue, profit and number of employees before and after Women Enterprise Fund intervention measures. The data was summarised and analysed using descriptive and inferential statistics of frequency distribution, mean, percentages, correlation and linear regression. The study found out that Entrepreneurial orientation had statistically significant relationship with growth of women MSEs at 0.05 level of significance. It was recommended that the Government in conjunction with County Governments should nurture an entrepreneurial culture through continuous technology upgrading courses in National polytechnics in addition to experiential learning through exchange visits and attendance of national and international trade fairs. The government should provide modern business infrastructure to women Micro and MSEs in order to spur their meaningful and faster growth. To attain production and marketing economies of scale, clustering of women MSEs with subsequent subcontracting arrangements with medium and large enterprises was also recommended.Downloads
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