Competitive Strategy of Tie-Dyed Cloth Smes in Facing the Existence of Batik Cloth in Yogyakarta City

Mohamad Harisudin Mahfud; Nanang Rizali; Ernoiz Antriyandarti; Susi Wuri Ani

Mohamad Harisudin Mahfud Agribusiness Department, Faculty of Agriculture, Sebelas Maret University, Indonesia http://orcid.org/0000-0001-9027-8986
Nanang Rizali Textiles Craft Department, Faculty of Visual Arts and Design, Sebelas Maret University Indonesia.
Ernoiz Antriyandarti Agribusiness Department, Faculty of Agriculture, Sebelas Maret University, Indonesia.
Susi Wuri Ani Agribusiness Department, Faculty of Agriculture, Sebelas Maret University, Indonesia.

Keywords: Tie-Dyed, Batik, CPM, Competitive Strategy

Abstract

The aims of this study were to determine the factors that are considered a buyer in the purchase of tie-dyed cloth in the Yogyakarta City and want to know the tie-dyed cloth competitive strategy faces batik cloth in the domestic and international markets. This research was conducted in tie-dyed cloth industry centers of the city of Yogyakarta. Type of this research is a descriptive study. The data used in this study are primary data and secondary data. Comparative analysis of the attributes of tie-dyed cloth and batik cloth were analyzed by competitive profile matrix. The results recommend that the tie-dyed cloth competitive strategy faces batik cloth in the domestic and international markets is a tie-dyed cloth should be positioned as a product that is unique than batik cloth.

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