Examining the Causal Relationships between Materialism, Status Consumption and Life Satisfaction
Abstract
The purpose of this study is to explore the causal relationships between materialism, status consumption and life satisfaction. Status consumption scale (Eastman et al, 1999), short form of the material values scale (Richins, 2004) and life satisfaction scale (Mai and Tambyah, 2011; expanded from Richins and Dawson, 1992) were used in this study. We carried out surveys on 464 consumers. We used reliability analysis, exploratory factor analysis, confirmatory factor analysis, Pearson correlation analysis and structural equation modeling. Consequently, we found that there is a negative and significant relationship between materialism and life satisfaction; there is a positive and significant relationship between materialism and status consumption and there is a positive and significant relationship between status consumption and life satisfaction.
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References
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