The Effect of Hedonic Shopping Value on The Impulse Buying of Fashion Products of Generation Z
Keywords:
Fashion Products; Generation Z; Hedonic Shopping Value; Impulse Buying
Abstract
Impulse buying has been an interesting discussion for more than half a century in various domains of study by business persons and researchers. The massive impulse buying done by consumers and higher profits gained by businesspersons are some of the reasons why impulse buying research needs to be done. Generation Z is one of the consumer groups that is believed to have the potential to do impulse buying. The high number of the population, the strong influence on family purchasing decisions, the fond of shopping, and the power of purchasing are the compelling reasons to further examine the impulse buying of generation Z. Internal factors,hedonic shopping value, can be the causes of impulse buying done by generation Z. This research aimed at determining the effect of hedonic shopping value on the impulse buying of fashion products of generation Z. The research method used in this research was causal research. The data was presented and analyzed using quantitative method. The data was collected by distributing questionnaires to 300 persons of generation Z that has been selected with purposive sampling method. The results of the research based on calculations using SEM AMOS 24 showed that hedonic shopping values had a positive and significant effect on the impulse buying of fashion products of generation Z.
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References
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[38] Gültekin, Beyza & Özer, Leyla. 2012. The Influence of Hedonic Motives and Browsing On Impulse BuyingJournal of Economics and Behavioral Studies Vol. 4, No. 3, pp. 180-189
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[41] Haq, Mirza A., Naveed R. Khan, Arsalan Mujahid Ghouri. 2014. Measuring The Mediating Impact Of Hedonic Consumption On Fashion Involvement And Impulse Buying Behavior. Indian Journal of Commerce & Management Studies. Volume V Issue 3, Pp. 50-57
[42] Haq, Mirza A. & Abbasi, Salman. 2016. Indirect Impact of Hedonic Consumption and Emotions on Impulse Purchase Behavior: A Double Mediation Model. ournal of Management SciencesVol. 3(2): 108-122, 2016
[2] Gutierrez, Ben Paul B. 2004. Determinants of Planned and Impulse Buying: The Case of the Philippines, Asia Pacific Management Review 2004 9(6), 1061-1078
[3] Chavosh, Alireza, Anahita Bagherzad Halimi, and Javad Namdar. 2011. The Contribution of Product and Consumer characteristics to Consumer’s Impulse purchasing Behavior in Singapore. International Conference on Social Science and Humanity, IPEDR Vol.5, 2011.
[4] Irawan, Handi. 2007. Jangan salah menilai konsumen Indonesia. Marketing, (edisi khusus “10 karakter unik konsumen Indonesia” /II/2007)
[5] Dameyasani, Aulia Wika & Abraham, Juneman. 2013. Impulsive buying, cultural values dimensions, and symbolic meaning of money: A study on college students in Indonesia's capital city and its surrounding. International Journal of Research Studies in Psychology, Volume 2 Number 4, 35-52
[6] Pechmann, C., Levine, L., Loughlin, S. and Leslie, F. 2005. Impulsive and self-conscious: adolescents’ vulnerability to advertising and promotion. Journal of Public Policy & Marketing, Vol. 24 No. 2, pp. 202-221.
[7] Ryu, Jay Sang. 2011. Consumer Attitudes and Shopping Intentions toward Pop-up Fashion Stores. Journal of Global Fashion Marketing 2-3 (2011) 139-147
[8] Chaudhuri, Sumana. 2015. A Study on The Impact of Hedonic Shopping Value on Impulse Buying Among Consumers In Kolkata. International Refereed Research Journal Vol.–Vi, Issue – 2, April 2015. Pp. 159-166
[9] Prashar, Sanjeev, Parsad, Chandan & Vijay, T. Sai. 2016. Segmenting Young Indian Impulsive Shoppers. Journal of International Consumer Marketing, Vol. 0, No. 0, 1–13
[10] Dey, Dipanjan Kumar & Srivastava, Ankur. 2017. Impulse buying intentions of young consumers from a hedonic shopping perspective. Journal of Indian Business Research, Research, https://doi.org/10.1108/JIBR-02-2017-0018
[11] Paakkari, Annika. 2016. Customer Journey of Generation Z in Fashion Purchases Case: LMTD. Bachelor’s Thesis in International Business, 53 pages, 2 pages of appendices
[12] Gentina, E., Butori,R., Rose, G. & Bakir, A. 2013. How national culture impacts teenage shopping behavior: Comparing French and American consumers. Journal of Business Research. Vol 67, 464-470.
[13] The Central Bureau of Statistics Indonesia. 2015.
[14] Oblinger, D. and Oblinger, J., Eds. 2005. Educating the NetGen. Washington, D.C.: EDUCAUSE
[15] Kane, S. 2010. Generation y. Retrieved from http://legalcareers.about.com/od/practicetips/a/GenerationY.htm
[16] Kitchen, P. J., and Proctor, T. 2015. Marketing communications in a postmodern world. Journal of Business Strategy, 36(5): 34–42.
[17] Gilboa ,Shaked &IrisVilnai-Yavetz. 2010. Four generations of mall visitors in Israel: A study of mall activities, visiting patterns, and products purchased. Journal of Retailing and Consumer Services. Volume 17, Issue 6, November 2010, Pages 501-511
[18] Kotler, P, Armstrong, G, Wong, V Saunders, T. 2008. Principles ofmarketing. 5th ed. Harlow: Pearson Education
[19] Mangleburg, T.F., Doney, P.M. and Bristol, T. 2004. Shopping with friends and teens’ susceptibility to peer influence, Journal of Retailing, Vol. 80 No. 2, pp. 101-116.
[20] Hall, W., and Keynes, M. 2011. The Net Generation and Digital Natives Implications for Higher Education. Higher Education Academy, (June): 1–56.
[21] Schewe, C.D., Meredith, G.E. and Noble, S.M. 2000. Defining moments: segmenting by cohorts. Marketing Management, Vol. 9 No. 3, pp. 48-53.
[22] Virvilaitė, Regina; Saladienė, Violeta and Zvinklyte Jurate. 2011. “The Impact of External and Internal Stimuli on Impulsive Purchasing”, Economics and Management (Ekonomika Ir Vadyba): 2011, Vol. 16, pp. 1329-1336
[23] Yang, Dong-Jenn; Huang, Kuang Chuan and Feng, Xuanxiaoqing (2011) “A Study of the Factors that Affect the Impulsive Cosmetics Buying of Female Consumers in Kaohsiung”, International Journal of Business and Social Science, Vol. 2 No. 24, pp. 275-282
[24] Kongakaradecha, S. and Khemarangsan, Dr. A. 2012. A Pilot Study of ImpulseBuying Behavior in Bangkok, Thailand. the 2nd National and International Graduate Study Conference 2012, Graduate School Silpakorn University, Thailand
[25] Mangleburg, T.F., Doney, P.M. and Bristol, T. 2004. Shopping with friends and teens’ susceptibility to peer influence, Journal of Retailing, Vol. 80 No. 2, pp. 101-116.
[26] Gestsdottir, S. and Lerner, R.M. (2008), “Positive development in adolescence: the development and role of intentional self-regulation”, Human Development, Vol. 51 No. 3, pp. 202-224.
[27] Strayhorn, J.M. (2002), “Self-control: Theory and research”, Journal of the American Academy of Child & Adolescent Psychiatry, Vol. 41 No. 1, pp. 7-16.
[28] Dayan, J., Bernard, A., Olliac, B., Mailhes, A.S. and Kermarrec, S. 2010. Adolescent brain development, risk-taking and vulnerability to addiction”, Journal of Physiology-Paris, Vol. 104
[29] Park, E. J., Kim, E. Y., dan Forney, J. C. 2006. A Structural Model of Fashion-oriented Impulse Buying Behavior, Journal of Fashion Marketing and Management, Vol. 10 No. 4, pp. 433-446
[30] Brici, N., Hodkinson, C. and Sullivan-Mort, G. 2013. Conceptual differences between adolescent and adult impulse buyers, Young Consumers, Vol. 14 No. 3, pp. 258-279.
[31] Hausman, Angela. 2000. A Multi-Method Investigation of Consumer Motivations InImpulse Buying Behavior. Journal of Consumer Marketing, Vol. 17 No. 5 2000, Pp. 403-419.
[32] Piron, F. 1991. Defining impulse purchasing. Advances in Consumer Research, Vol. 18, pp. 509-13.
[33] Rook, D.W. 1987. The buying impulse. Journal of Consumer Research, Vol. 14, pp. 189-99.
[34] Thompson, C.J., Locander, W.B. & Pollio, H.R. (1990), ``The lived meaning of free choice: an existential-phenomenological description of everyday consumer experiences of contemporary married women'', Journal of Consumer Research, Vol. 17 No. 3, pp. 346-61.
[35] Kalla, S.M., & Arora, A.P. 2011. Impulse buying: A literature review. Global Business Review, 12(1), 145-157.
[36] Rook, D.W. and Hoch, S.J. 1985. Consuming impulses. Advances in Consumer Research, Vol. 12, pp. 23-7.
[37] Babin, B. J., Darden, W. R., & Griffin, M. 1994. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value. Journal of Consumer Research, 20 (4), 644-656.
[38] Gültekin, Beyza & Özer, Leyla. 2012. The Influence of Hedonic Motives and Browsing On Impulse BuyingJournal of Economics and Behavioral Studies Vol. 4, No. 3, pp. 180-189
[39] Herabadi, A.G., Verplanken, Bas &Knippenberg, A.V. 2009. Consumption Experience Of Impulse Buying In Indonesia:Emotional Arousal And Hedonistic Considerations. Asian Journal of Social Psychology (2009), 12, 20–31
[40] Yu, C., & Bastin, M. 2010. Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace. Journal of Brand Management, 18(2), 105-114.
[41] Haq, Mirza A., Naveed R. Khan, Arsalan Mujahid Ghouri. 2014. Measuring The Mediating Impact Of Hedonic Consumption On Fashion Involvement And Impulse Buying Behavior. Indian Journal of Commerce & Management Studies. Volume V Issue 3, Pp. 50-57
[42] Haq, Mirza A. & Abbasi, Salman. 2016. Indirect Impact of Hedonic Consumption and Emotions on Impulse Purchase Behavior: A Double Mediation Model. ournal of Management SciencesVol. 3(2): 108-122, 2016
Published
2021-04-17
How to Cite
Purmono, B., & Ramadania, R. (2021). The Effect of Hedonic Shopping Value on The Impulse Buying of Fashion Products of Generation Z. Journal of Research in Business, Economics and Management, 16(1), 31-40. Retrieved from http://scitecresearch.com/journals/index.php/jrbem/article/view/2038
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