The Journey of Innovation: A Challenge on SME’s in Achieving Sustainable Competitive Advantage
Keywords:
Innovation Capability, General Intelligence, Product Quality Management, Sales Network, Sustainable Competitive Advantage
Abstract
The purpose of this study is to analyze the results of research on innovation in the last twenty years and to find out the impact on SME’s. Data was collected from the innovation literature journals written from 2000 - 2018. The secondary data were analyzed in three aspects including aspects of process innovation, product innovation and marketing innovation. All variables will be discussed to determine the impact on SME’s. The finding of this study is that some important variables of innovation process are general skills and intelligence, important variables of product innovation are product display / packaging and product quality management, while important variables of marketing innovation are sales networks, Information Technology (IT) utilization and promotion. The impact of these three aspects of innovation on SMEs such as: SME’s should share its knowledge and ought to have entrepreneurial spirit as well as be able to solve problems. This study concludes that innovation efforts for SME’s must be carried out sustainably through support from internal organization, governments and stakeholders in order to achieve the sustainable competitive advantage.
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References
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Published
2019-12-21
How to Cite
Arani, N., ., R., & ., B. (2019). The Journey of Innovation: A Challenge on SME’s in Achieving Sustainable Competitive Advantage. Journal of Research in Business, Economics and Management, 14(1), 2570-2583. Retrieved from http://scitecresearch.com/journals/index.php/jrbem/article/view/1820
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