Creating A Competitive Advantage Through Strategic Thinking
Abstract
“Strategic conversation will be the No.1 management tool in the new century. Marketers who understand the value of relationships and the power of strategic conversation will do best at capturing and keeping the customers of tomorrow. They will own the future.” Tony Manning: Chairman of the Institute of Directors of Southern Africa, Independent Management Consultant in Competitive Strategy & Change Management since 1987 and Author of best-selling novel “Making sense of strategy”.
This article describes various new theories, which have come about in the last decade (1996-2001) that can be adapted to your business changing and improving the way you think, perform and ultimately reap the benefits.
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References
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