Entrepreneurship Ecosystems and the Stimulus to the Creation of Innovative Business: A Case in the App Industry in Brazil

  • Diego Alex Gazaro dos Santos Doctoral Scholar, Management School, Universidade Federal do Rio Grande do Sul, (UFRGS), Porto Alegre, Brazil, Washington Luis 855
  • Aurora Carneiro Zen Professor, Management School, Universidade Federal do Rio Grande do Sul, (UFRGS), Porto Alegre, Brazil, Washington Luis 855 http://orcid.org/0000-0003-4078-4359
  • Vitor Klein Schmidt Ungraduated, Management School, Universidade Federal do Rio Grande do Sul, (UFRGS), Porto Alegre, Brazil, Washington Luis 855
Keywords: Ecosystems, Entrepreneurship, App industry, Startups

Abstract

This paper aims at analyzing how entrepreneurship ecosystems influence the development of business with innovative potential. To do so, the model proposed by Isenberg (2011; 2013) is used as a reference, which covers six areas: policy, finance, culture, supports, human resources and markets. The exploratory research was conducted through the case study method. Data collection occurred through observation, analysis of documents and interviews with entrepreneurs established at Porto Digital, in Recife-PE. For processing and analysis of data, the content analysis technique was selected. It was found that Porto Digital offers the necessary conditions for new businesses to develop their innovative potential, characterized by unique value proposals, offering solutions based on everyday problems and co-created with end users.

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Published
2017-05-03
How to Cite
Santos, D. A., Zen, A., & Schmidt, V. (2017). Entrepreneurship Ecosystems and the Stimulus to the Creation of Innovative Business: A Case in the App Industry in Brazil. Journal of Research in Business, Economics and Management, 8(5), 1537-1543. Retrieved from http://scitecresearch.com/journals/index.php/jrbem/article/view/1100
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Articles