Entrepreneurship Ecosystems and the Stimulus to the Creation of Innovative Business: A Case in the App Industry in Brazil

  • Diego Alex Gazaro dos Santos Federal University of Rio Grande do Sul School of Management Graduate Program in Business Administration
  • Aurora Carneiro Zen Federal University of Rio Grande do Sul School of Management Graduate Program in Business Administration http://orcid.org/0000-0003-4078-4359
  • Vitor Klein Schmidt Federal University of Rio Grande do Sul School of Management
Keywords: Ecosystems, Entrepreneurship, App industry, Startups

Abstract

This paper aims at analyzing how entrepreneurship ecosystems influence the development of business with innovative potential. To do so, the model proposed by Isenberg (2011; 2013) is used as a reference, which covers six areas: policy, finance, culture, supports, human resources and markets. The exploratory research was conducted through the case study method. Data collection occurred through observation, analysis of documents and interviews with entrepreneurs established at Porto Digital, in Recife-PE. For processing and analysis of data, the content analysis technique was selected. It was found that Porto Digital offers the necessary conditions for new businesses to develop their innovative potential, characterized by unique value proposals, offering solutions based on everyday problems and co-created with end users.

Author Biographies

Diego Alex Gazaro dos Santos, Federal University of Rio Grande do Sul School of Management Graduate Program in Business Administration
PhD. Student in Business Administration, Federal University of Rio Grande do Sul
Aurora Carneiro Zen, Federal University of Rio Grande do Sul School of Management Graduate Program in Business Administration
Professor in Innovation and International Business at School of Management in Federal University of Rio Grande do Sul
Vitor Klein Schmidt, Federal University of Rio Grande do Sul School of Management
Undergraduate Student in Business Administration, Federal University of Rio Grande do Su.

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Published
2017-05-03
How to Cite
Santos, D. A., Zen, A., & Schmidt, V. (2017). Entrepreneurship Ecosystems and the Stimulus to the Creation of Innovative Business: A Case in the App Industry in Brazil. Journal of Research in Business, Economics and Management, 8(5), 1537-1543. Retrieved from http://scitecresearch.com/journals/index.php/jrbem/article/view/1100
Section
Articles