WOMEN ENTREPRENEURS IN INDONESIA
Abstract
As an entrepreneur, male-dominated industry also plays a role in shaping women entrepreneurs’ understanding of glass ceiling. Respondent 08’s business was in technology and she sees that men are less likely to take her seriously. Owning a business in the coffee industry, where it is often perceived as a masculine hobby, Respondent 04 entrepreneur experienced different types of barriers compared to her man counterparts. She said that building trust as a woman business owner in a male dominated industry is harder. Also, she also finds dealing with many stakeholders, such as farmers or merchants who is more likely to be men more difficult, therefore she sees these barriers as her glass ceiling in expanding her business. After analysing the data from the interviews, glass ceiling does have an impact on women entrepreneur, specifically on how they carry themselves and how they manage their business. Their glass ceiling exposure is proven to have affected how they see themselves, as woman and entrepreneur, how they create policies and make decision for their business.
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References
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