The Mediating Role of Halal Awareness in Purchase Intention for Cosmetic Products: An empirical study in Klang Valley
Keywords:
Halal Awareness, Purchase Intention, Cosmetics Products, Theory of Planned Behaviour
Abstract
Halal Trade has received much attention recently due to the increased Muslim population around the world. The rise of Muslim population has given much insights to the marketers as they present another concern in term of their consumption pattern. The religious belief required the Muslim to consume only the halal product. Hence, halal awareness becomes a determining factor for comestic product purchase among the Muslims. Current research paper studies the consumer’s purchase intention through the mediating role of Halal awareness by adopting Theory of Planned Behaviour (TPB). The results revealed there are signficant direct relationships between Attitude, Perceived Behavoiral Control (PCB) and Subjctive Norm towards Halal Awareness. Meanwhile, halal awareness is not mediating attitude-purchase intention relationship. The results explain that halal awareness influences the relationship between subjective norm, perceived behavioural control and purchase intention. This paper contributes by complementing existing research of the mediating role of halal awareness in TPB, particularly in cosmetic products.
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References
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[42]. Rahim,F., Shafii, Z., & Shahwan., S. (2015). Awareness and perception of Muslim consumers on halal cosmetic s and personal care, International Journal of Business, Economics and Management, 2(1), 1-14.
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[46]. Shaari, J. A. N., & Mohd Arifin, N. S. (2010). Dimension of halal purchase intention: A preliminary study. International Review of Business Research Papers, 6(4), 444-456.
[47]. Son, J. H., Jin, B. H., & George, B. (2013). Consumers' purchase intention toward foreign brand goods. Management Decision,51(2), 434-450. Retrieved November 25, 2018, from https://doi.org/10.1108/00251741311301902.
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[49]. Younus, S., Rasheed, F., & Zia, A. (2015). Identifying the factors affecting customer purchase intention. Global Journal of Management and Business Research: A Administration and Management, 15(2), 8-13.
[50]. Yunus, N. N., Rashid, W. E., Ariffin, N. M., & Rashid, N. M. (2014). Muslim's purchase intention towards non-muslim's halal packaged food manufacturer. Procedia- Social and Behavioral Science,145-154.
[51]. Zakaria, Z., Majid, M. A., Ahmad, Z., Jusoh, Z., & Zakaria, N. (2016). Influence of halal certification on customers’ purchase intention. Journal of Fundamental and Applied Sciences,589-600.
[2]. Ali A.,(2017). Halal Products Purchase Intention in Pakistan: Evidences from Non-muslim Community. Arabian Journal of Business and Management Review, 7(4).
[3]. Afendi, N. A., Azizan, F. L., &Darami, A. I. (2014). Determinants of halal purchase intention: Case in Perlis. International Journal of Business and Social Research (IJBSR), 4(5), 118-123.
[4]. Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
[5]. Alam, S. S., &Sayuti, N. M. (2011). Applying the Theory of Planned Behavior (TPB) in halal food purchasing. International Journal of Commerce and Management,21(1), 8-20.
[6]. Al-Hajla, A. (2017). Why do people purchase halal cosmetics? An integrated model on Saudi Arabia. Journal of Arts, Science and Commerce,8(2), 22-34.
[7]. Aris, N.M., & Rahman, A.A .(2011). “Perlaksanaan dasar sekuriti makanan di Malaysia: kajian daripada perspektif ekonomi,” Islam Shariah Journal, 19(1), 39-62.
[8]. Arvola, A., Tourila H., &Lahtinmaki, L., (1999). Predicting the intent to Purchase unfamiliar and familiar Cheeeses: The effects of Attitude, Expected Liking and Food Neophobia. Retrieved from: https://www.researchgate.net/publication/13299387_
[9]. Aziz, A., Noor, N., & Wahab, E. (2013). Understanding of halal cosmetics products: TPB Model. UTHM Institutional Repository.
[10]. Aziz, Y. A., &Chok., N. V. (2013). The role of halal awareness, halal certification, and marketing components in determining halal purchase intention among non-muslims in Malaysia: A structural equation modeling approach. Journal of International Food & Agribusiness Marketing, 25(1), 1-23.
[11]. Bentler, P. M., & Bonett, D. G. (1980). Significance Tests and Goodness-of-Fit in the Analysis of Covariance Structures. Psychological Bulletin, 88, 588-600
[12]. Bistari, Z.M., (2004). Halal certification scheme, Standard and Quality News, 11(4), 1.
[13]. Blackwell, R.D., Miniard, P.W., Engel, F.J. (2006), Consumer Behaviour.
[14]. Mason: Thomson
[15]. Blackwell, R.D., Miniard, P.W., Engel, F.J. (2006), Consumer Behaviour. Mason: Thomson
[16]. Bohari, A.M.,W. H. Cheng, and N. W. Fuad.(2013). An analysis on the competitiveness of halal food industry in Malaysia: an approach of SWOT and ICT strategy, Malaysia Journal of Society and Space , 9(1), 1-11.
[17]. Briliana.V & Mursito, N.(2017). Exploring antecedents and Consequences of Indonesian Muslim Youths’Attitude Toward Halal Cosmetics Products: A Case Study in Jakarta, Asia Pacific Management Review, 22, 176-184.
[18]. Fishbein, M. / Ajzen, I. (1975): Belief, attitude, intention and behaviour: An instruction to theory and research: Addison-Wesley.
[19]. Gabriel Cepeda-Carrion, Juan-Gabriel Cegarra-Navarro, Valentina Cillo, (2018) "Tips to use partial least squares structural equation modelling (PLS-SEM) in knowledge management", Journal of Knowledge Management, https://doi.org/10.1108/ JKM-05-2018-0322
[20]. Garson, G. D. (2016). Partial least squares: Regression and structural equation models. Asheboro, NC: Statistical Associates Publishers.
[21]. Gholami, R., Sulaiman, A. B., Ramayah, T., & Molla, A. (2013). Senior managers’ perception on green information systems (IS) adoption and environmental performance: Results from a field survey. Information and Management, 50(7), 431-438.
[22]. Global Islamic Economy Gateway(2017): Malaysia halal cosmetics: Looking good at home and stepping out abroad. Retrieved April 20, 2019 from www.salaamgateway.com/en/story/malaysia_halal_cosmetics_looking_good_at_home_and_stepping_out_abroad-SALAAM03042017055404/
[23]. Gold, A. H., Malhotra, A., & Segars, A. H. (2001). Knowledge management: an organizational capabilities perspective. Journal of Management Information Systems, 18(1), 185–214.
[24]. Haro, A. (2016). Understanding TPB model, availability, and information on consumer purchase intention for halal food. International Journal of Business and Commerce, 5(8), 47-56.
[25]. Hasibuan, H. A., Nasution, M. D., & Anggraini, F. (2017). The effect of halal label, halal awareness and brand image on consumer intention to buy. International Journal for Innovative Research Multidisciplinary Field, 3(11), 140-147.
[26]. Haque, A., Anwar, N., Yasmin, F., Sarwar, A., Ibrahim, Z., & Momen, A. (2015). Purchase intention of foreign products: A study on Bangladeshi consumer perspective. SAGE, 1–12. Doi:10.1177/2158244015592680
[27]. Haque.A and Sarwar.A(2015). Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia, Journal of Islamic Marketing, 6(1), 133-147.
[28]. Henseler, J. (2017), “Bridging design and behavioral research with variance-based structural equation modeling”, Journal of Advertising, 46 (1), 178-192, available at: https://doi.org/10.1080/ 00913367.2017.1281780
[29]. Hu, L.-T., & Bentler, P. M. (1998). Fit Indices in Covariance Structure Modeling: Sensitivity to Underparameterized Model Misspecification. Psychological Methods, 3(4), 424-453
[30]. Ireland, J., & Rajabzadeh., S.A.(2011). UAE, consumer concerns about halal products, Journal of Islamic Marketing,2(3), 274-283.
[31]. Keller, K. L. (2001). Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands. Marketing Management, 10(2), 14-19.
[32]. Kim, H. Y., & Chung, J. E. (2011). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing,28(1), 40-47.
[33]. Kline, R. B. (2011). Principles and practice of structural equation modeling. New York: Guilford Press.
[34]. Machali, M.M., Abdullah,R., & Razak, L.A. (2015).The effect of halal foods awareness on purchase decision with religiosity as a moderating variable. Retrive April 2019 from : https://www.researchgate.net/publication/288701861
[35]. Miller, P., Plant, M. & Plant, M. (2005). Spreading out or concentrating weekly consumption:
Alcohol problems and other consequences within a UK population sample. Alcohol & Alcoholism, 40, 461–468.
[36]. Mirabi, V., Akbariyeh, H., &Tahmasebifard, H. (2015). A study of factors affecting on customers purchases intention. Journal of Multidisciplinary Engineering Science and Technology (JMEST),2(1), 267-273.
[37]. Noor Kamal, N.S. & Mohammed A.A. (2016). Factors Influencing Consumer’s Intentions Towards Purchasing Islamic Hotel Service: A Conceptual Model. Prosiding Pengurusan Halal, Ekonomi and Perniagaan, Perpustakaan Sultanah Bahiyah UUM.
[38]. Norafni, B.R., Shafii, Z. & Shahwan, S., (2015). Awareness and Perception of Muslim Consumers on Halal Cosmetics and Personal Care Products. International Journal of Business, Economics and Management 2 (1), 1-14.
[39]. Omar, K. M., Mat, N. K., Inhamed, G. A., & Ali, F. M. (2012). The direct effects of halal product actual purchase antecedents among the international muslim consumers. American Journal of Economics, 87-92.
[40]. Phuong N.N.D.,& Dat N.D.,(2017). The Effect of Country of origin on Customer Purchase Intention: A study on Functional Products in Vietnam. Journal of Asian Finance, Economic and Finance, 4(3), 75-83.
[41]. Rahim, N. A., & Junos, S. (2012). The halal product acceptance model for the religious society. Business & Management Quarterly Review,3(1), 17-25.
[42]. Rahim,F., Shafii, Z., & Shahwan., S. (2015). Awareness and perception of Muslim consumers on halal cosmetic s and personal care, International Journal of Business, Economics and Management, 2(1), 1-14.
[43]. Rahman, S. A., Amran, A., Ahmad, N. H., & Taghizadeh, S. K. (2015). Supporting entrepreneurial business success at the base of pyramid through entrepreneurial competencies. Management Decision, 53(6), 1203-1223.
[44]. Ramadania, Putri, E.O., & Juniwati (2018). Intention Toward Halal and Organic Food: Awareness for Natural Content,Religiosity, and Knowledge Context. Retrived from: https:// knepublishing.com/index.php/Kne-Social
[45]. Samori.Z and Sabtu.N.(2014). Developing Halal Standard for Malaysian Hotel Industry: An Exploratory Study,Procedia-Social and Behavioral Sciences pp.144-157.
[46]. Shaari, J. A. N., & Mohd Arifin, N. S. (2010). Dimension of halal purchase intention: A preliminary study. International Review of Business Research Papers, 6(4), 444-456.
[47]. Son, J. H., Jin, B. H., & George, B. (2013). Consumers' purchase intention toward foreign brand goods. Management Decision,51(2), 434-450. Retrieved November 25, 2018, from https://doi.org/10.1108/00251741311301902.
[48]. Swidi A., Cheng,W., Hassan MG, Hosam, A.A.L. & Kassim, M., (2010).The mainstream cosmetics industry in Malaysia and the emergence, growth, and prospects of halal cosmetics.The Third International Conference on International Studies (ICIS), 1-20. ISBN 9789832078456.
[49]. Younus, S., Rasheed, F., & Zia, A. (2015). Identifying the factors affecting customer purchase intention. Global Journal of Management and Business Research: A Administration and Management, 15(2), 8-13.
[50]. Yunus, N. N., Rashid, W. E., Ariffin, N. M., & Rashid, N. M. (2014). Muslim's purchase intention towards non-muslim's halal packaged food manufacturer. Procedia- Social and Behavioral Science,145-154.
[51]. Zakaria, Z., Majid, M. A., Ahmad, Z., Jusoh, Z., & Zakaria, N. (2016). Influence of halal certification on customers’ purchase intention. Journal of Fundamental and Applied Sciences,589-600.
Published
2021-04-29
How to Cite
Mohd Yousoof, F. B. B., Munusamy, K., Jayaraman, K., & Chelliah, M. (2021). The Mediating Role of Halal Awareness in Purchase Intention for Cosmetic Products: An empirical study in Klang Valley. Journal of Progressive Research in Social Sciences, 11(1), 22-32. Retrieved from http://scitecresearch.com/journals/index.php/jprss/article/view/2039
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