Enhancing Services Industries Employees’ Organizational Commitment through the practice of Ethics and Social Responsibility
Abstract
Corporate Social Responsibility (CSR) is frequently heard in the contemporary business administration since the recent four decades. The ever changing business environment has made CSR research an ever green research interest among the academics. The concept and importance of CSR are being widely accepted in the business context. On the same note, its roles in the services industries become prominent as human capital is the core of competitive advantage in the services industries. This paper studies the direct impact of Perceived Roles of Ethics and Social Responsibility (PRESOR) and Internal CSR towards employees’ organizational commitment and the indirect effect of Internal CSR on organisational commitment. The findings reveal that PRESOR and Internal CSR have a positive impact on employees’ organisational commitment while the indirect effect is not significant. The findings will complement the existing human resource management by incorporating the element of ethics and social responsibility to augment employees’ organisational commitment to next level.
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