E-tailing in India- Growth, Challenges and Opportunities

  • Ruby . S.D.P College for women, Ludhiana
Keywords: Internet, Retailing, E-tailing, growth, Challenges and Opportunities

Abstract

The Indian Online Retail segment is changing rapidly by the impact of technology. Smart phones and internet enabled customers to connect e-tailing in a huge manner. E-Tailing has become extremely popular over the last decade. Today is the Era of Globalization and the consumer is not bound within a particular place to access products available anywhere in the world. Now he can go beyond the boundaries of any market area where he lives, to access the things of his interest. The medium holds many virtues favorable for the retail industry including a higher customer penetration, increased visibility, and convenient operations. The current web-based models for e-tailing are part of an embryonic phase preceding an era of rapid transformation, challenge, and opportunity in Indian retail market. The Indian retail market is witnessing a revolution.This study focuses on understanding e-tailing growth and opportunities in Indian market. The study further concentrated on different challenges in front of e-tailors.

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Author Biography

Ruby ., S.D.P College for women, Ludhiana
Assistant Professor in Commerce and Management

References

Peterson, R., Balasubramanian,S &Bronneaberg, B.J. (1997): “Exploring the implications of the internet for consumer marketing”, Journal of the Academy of Marketing science, vol 25, no 4, pp 329-346

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Suman Kumar Dawn, Uttiya Kar ‘E-tailing in India: Its Issues, Opportunities and Effective Strategies for Growth and Development’ Zenith International Journal of Multidisciplinary Research Vol.1 Issue 3, July 2011

www.etailingindia.com

en.wikipedia.org/wiki/E-commerceinIndia

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www.iosrjournals.org/ccount/click.php?id=170

www.iamai.in/

Published
2016-02-21
How to Cite
., R. (2016). E-tailing in India- Growth, Challenges and Opportunities. Journal of Marketing and HR, 2, 102-112. Retrieved from http://scitecresearch.com/journals/index.php/jmhr/article/view/592
Section
Articles