Effective Work Cultures: The Alignment Between Marketing/Communications and HR Efforts

Terry Arya — 2021-04-27

The complex nature of organizational culture and structures often rely on departmental cooperation and teamwork. The current paper focuses on two dominant organizational functions: HR and marketing/communication. It is common for HR to oversee the internal functions of an organization related to onboarding, training and exiting practices. In comparison, marketing/communication functions present the outward or external facing communication related to organizational mission, purpose and strategy. Both functions need to work seamlessly to support employees and customers alike, while expanding strategic and marketplace reach. Implications for enhancing a collaborative work culture are discussed.

Journal of Marketing and HR

Effective Work Cultures: The Alignment Between Marketing/Communications and HR Efforts