Balanced score card and competitiveness of firms in the food and animal products export sector in Rwanda

Victoria Ruhura Kadondi; Patrick Mulyingi

Victoria Ruhura Kadondi Jomo Kenyatta University of Agriculture and Technology
Patrick Mulyingi Jomo Kenyatta University of Agriculture and Technology

Keywords: Balanced Scorecard, competitiveness, finance, customer service

Abstract

The major purpose of the study was to assess the use of balanced score card in influencing competitiveness of firms in the food and animal products export sector in Rwanda. The specific objectives included; to assess the influence of customer service on competitiveness of firms in the food and animal products export sector in Rwanda and to determine the effect of finance on competitiveness of firms in the food and animal products export sector in Rwanda. The target populaation consisted of Rwandan firms in Kigali dealing in export of food and animal products for regional and international markets wih a sample of 97 respondents precised using the Yamane formula. Stratified random sampling technique was used and a likert scale questionnaire plus interviews were used to collect data. The collected data was analyzed by way of SPSS 22 using both descriptive and inferential techniques. The study findings reveal that customer service and finance positively, significantly and strongly influence export competitiveness of firms within the food and animal products export sector in Rwanda. The study recommends among other things, a further investigtion into customer service role in fostering export competitiveness of firms in the food and animal products export sector in Rwanda.

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Author Biography

Victoria Ruhura Kadondi, Jomo Kenyatta University of Agriculture and Technology

I am a focused skilled, experienced, dynamic organized and analytical sales executive.

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