The impact from social capital of university on the cultivation of student quality

  • Rongye Zhang College of Economic and Management, Nanjing University of Aeronautics and Astronautics
  • Lingyun Wang College of Economic and Management, Nanjing University of Aeronautics and Astronautics
  • Haiyan Jin Chinese Academy of Forestry Sciences
Keywords: structural social capital, relation social capital, cognitive social capital, cultivation of student

Abstract

students' quality is the core competitiveness of universities, and the cultivation of students' quality not only depends on the school's teaching and research level, but also on the university’s social capital. In this paper, Social capital of university is classified into structural social capital, relation social capital and cognitive social capital. These points are put forward which structural social capital influences the cultivation of student by providing social practice opportunity, relationship social capital affecting it by these activities organized by student organization, cognitive social capital influencing it through the culture of universities.

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Author Biographies

Rongye Zhang, College of Economic and Management, Nanjing University of Aeronautics and Astronautics
College of Economic and Management, Nanjing University of Aeronautics and Astronautics
Lingyun Wang, College of Economic and Management, Nanjing University of Aeronautics and Astronautics
College of Economic and Management, Nanjing University of Aeronautics and Astronautics
Haiyan Jin, Chinese Academy of Forestry Sciences

Chinese Academy of Forestry Sciences

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Published
2018-03-05
How to Cite
Zhang, R., Wang, L., & Jin, H. (2018). The impact from social capital of university on the cultivation of student quality. Journal of Marketing and HR, 7, 378-384. Retrieved from http://scitecresearch.com/journals/index.php/jmhr/article/view/1406
Section
Articles