An Exploration of the Use of Online Technology to Improve the Recruitment and Selection Process at a TVET College

  • Prathana Amrithlal Mancosa Graduate School of Business, 16 Samora Machel St, Durban, south africa
  • Hemlata Kenchund Gyanath Mancosa Graduate School of Business, 16 Samora Machel St, Durban, 4001
Keywords: recruitment, online technology

Abstract

Sourcing talent in a competitive labour market with a short supply of skilled labour is a difficult task for the human resource team and senior managers at the TVET College in this study. The purpose of this study is to explore the use of online technology to improve the recruitment and selection process at the College.  The current approach to recruitment and selection was identified and the effectiveness of the recruitment sources used by the College in relation to its cost and reach was analysed. A comparative analysis of the current approach to recruitment and selection and the current trends in e-recruitment in terms of technological advancement was undertaken. The study also makes recommendations regarding the integration of e-recruitment tools to enhance the process. A phenomenological, qualitative research paradigm was adopted.  The findings revealed the deficiencies and negative perceptions of the participants with regards to the current approach to recruitment and selection.  Current trends revealed that the Internet eliminates the deficiencies identified in the traditional approach and is becoming the preferred way to attract candidates with scarce skills and has several benefits (speed, reduced administrative burden, reduced costs and global reach). Findings also revealed that potential applicants may have limited or no access to the Internet, or that some applicants may not be as technology savvy to be able to complete online applications. Thus, the traditional methods of recruitment and selection cannot be totally replaced; hence the recommendations to adopt a hybrid approach to source a wider pool of candidates.

Downloads

Download data is not yet available.

Author Biography

Prathana Amrithlal, Mancosa Graduate School of Business, 16 Samora Machel St, Durban, south africa
Mancosa Graduate School of Business

References

Teoh, W.M, Tan, S. & Chong, S.C. 2013. Factors influencing perceptions of university students towards Internet recruitment. Asian Academy of Management Journal. 18(1): 123–142.

Tong, D.Y.K. 2009. A study of e-recruitment technology adoption in Malaysia. Industrial Management & Data Systems. 109(2): 281 – 300

Department of Higher Education and Training (DHET) 2013. White Paper for Post-School Education and Training. Pretoria: DHET

Anon, 2013. Human Resource Management. Durban: Management College of Southern Africa (MANCOSA). Study guide (HRM 2013).

Sinha, V. & Thaly, P. 2013. A review on changing trend of recruitment practice to enhance the quality of hiring in global organizations. Journal of Management, 18(2):141-156. October.

Robbins, S.P. 1997. Managing Today. Upper Saddle River, NJ: Prentice Hall, Inc.

Steen, S.L., Noe, R.A., Hollenbeck, J.R., Gerhart, B. & Wright, P.M. 2009. Human Resource Management. 2nd ed. Canada: McGraw Hill.

Department of Higher Education and Training (DHET), 2015. Recruitment and Selection Policy. Pretoria: DHET.

Holm, A.B. 2010. The Effect of E-recruitment On the Recruitment Process: Evidence from Case Studies of Three Danish MNCs. Aarhus University, Denmark.

Tzu – Hsuan, L. 2011. Effectiveness of E-Recruitment in attracting for administrative positions in the large scale organization in GTA. (Final Proposal).

Parry, E. & Wilson, H. 2009. Factors influencing the adoption of online recruitment. Personnel Review, 38(6):655 – 673.

Baron, H. & Bartram, D. 2006. Using online assessment tools for recruitment. British Psychological Society Steering Committee on Test Standards. http://www.psychtesting.org.uk.html Date of access: 03 Mar. 2016.

Ghazzawi, K. & Accoumeh, A. 2014. Critical Success Factors of the E-Recruitment System. Journal of Human Resources Management and Labor Studies. 2(2):159 170. June.

Khan, N.R., Awang, M. & Ghouri, A.M. 2013. Impact of e-recruitment and job-seekers perception on intention to pursue the jobs. Journal of Management and Marketing, 11(1).

Merrell, J.M. 2011. What is E-recruiting? https://www.smartrecruiters.com.html Date of access: 09 Mar. 2016.

Florea, N.V. 2013. Cost/Benefit Analysis – A Tool to Improve Recruitment, Selection and Employment in Organisations. Journal of Management and Marketing. 11(2):274-290.

Girard, A. & Fallery, B. 2011. Chapter 8 e-Recruitment: From Transaction-Based Practices to Relationship-Based Approaches In Electronic HRM in Theory and Practice. Published online: 08 Mar 2015. 143-158. http://dx.doi.org/10.1108/S1877-6361 (2011)0000008012.pdf Date of access: 01 February 2016.

Broughton, A., Foley, B., Ledermaier, S. & Cox, A. 2013. The use of social media in the recruitment process. http://www.employment-studies.co.uk.html Date of access: 03 Mar. 2016.

Dhamija, P. 2012. E-Recruitment: A Roadmap Towards E- Human Resource Management. International Refereed Research Journal, 3(2):33-39. July.

Ghazzawi, K. & Accoumeh, A. 2014. Critical Success Factors of the E-Recruitment System. Journal of Human Resources Management and Labor Studies. 2(2):159 170. June.

Ventura, M.G.G. & Bringula, R.P. 2013. Effectiveness of Online Job Recruitment System: Evidence from the University of the East. International Journal of Computer Science Issues. 10(4):152-159. July.

Sekaran, U. & Bougie, R. 2013. Research Methods for Business: A skill-Building Approach. 6th ed. United Kingdom: Wiley & Sons Ltd.

Anon, 2012. Research Methods. Durban: Management College of Southern Africa (MANCOSA). Study guide (RM 2012).

Welman, C., Kruger, F. & Mitchell, B. 2005. Research Methodology. 3rd ed. Southern Africa: Oxford University Press.

Braun, V. & Clarke, V. 2006. Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2):77-101. http://eprints.uwe.ac.uk/11735.pdf Date of access: 16 May 2016.

Patton, M.Q. & Cochran, M. 2002. A Guide to Using Qualitative Research Methodology. United Kingdom.

Parry, E. & Olivas-Luján, M. R. 2011. Chapter 9 Drivers of the Adoption of Online Recruitment — An Analysis using Innovation Attributes from Diffusion of Innovation Theory In Electronic HRM in Theory and Practice. 159-174, http://dx.doi.org/10.1108/S1877-6361 (2011)0000008013.pdf Date of access: 01 February 2016.

Published
2017-07-10
How to Cite
Amrithlal, P., & Gyanath, H. (2017). An Exploration of the Use of Online Technology to Improve the Recruitment and Selection Process at a TVET College. Journal of Marketing and HR, 5, 235-258. Retrieved from http://scitecresearch.com/journals/index.php/jmhr/article/view/1128
Section
Articles