THE ABC OF COUNTERFEITING VIS-À-VIS LUXURY BRAND MARKET

Jasmeen Kaur; B S Hundal

Jasmeen Kaur Guru Nanak Dev University, Amritsar
B S Hundal Guru Nanak Dev University, Amritsar

Keywords: Counterfeits, Luxury Fashion Brands, Deceptive Counterfeiting, Non Deceptive Counterfeiting

Abstract

Everything that can be produced can be counterfeited right from a soap to something of paramount value like an airplane yet the overarching effects of counterfeits in each industry is dismissed away by corporates. This paper attempts to shed light on the counterfeit industry, elucidate the concept of counterfeits, its presence in ever industry, its overarching effects and the need to address the problem on immediate basis. Herein the steps that a corporate can take to combat the problem at its end have also been duly specified. The paper has specifically gone beyond the general addressal of the menace to specifically address the problem in the luxury fashion industry wherein the effect might not be fatal yet is paramount in nature.

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Author Biographies

Jasmeen Kaur, Guru Nanak Dev University, Amritsar

Research Scholar, University Business School,
Guru Nanak Dev University, Amritsar, Punjab, India

B S Hundal, Guru Nanak Dev University, Amritsar

Professor, University Business School,
Guru Nanak Dev University, Amritsar, Punjab, India

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