A Study on Effect of Trust, Relationship Commitment on Collaboration-Orientation (3C's), Performance and Satisfaction - Focused on Communication, Cooperation and Coordination

Insik Choi

Insik Choi Department of Business Administration, Bucheon University, South Korea,

Keywords: Trust, Relationship Commitment, Collaboration-Orientation(3C's), Communication, Collaboration, Coordination, Performance, Satisfaction.

Abstract

Although most prior studies have presented the collaborative process through a literature review, we have investigated the causality of the 3Cs process based on empirical studies. A total of 327 valid questionnaires were examined using frequency, descriptive statistics, and correlation analyses and structured equation modelling. Trust and relationship commitment among SMEs were found to be factors affecting the process of collaboration (3C's: communication, cooperation, and coordination). The process of collaboration (3C's) affects performance and satisfaction. The performance showed that satisfaction. Small and medium-sized enterprises (SMEs) need to establish trust and mutual relationship in advance for the collaboration process, and thereafter, it is necessary to build a strategy for accomplishing task performance and performance and gradually concentrate the limited resources of SMEs through the process of collaboration.

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Author Biography

Insik Choi, Department of Business Administration, Bucheon University, South Korea,

Department of Business Administration

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