A Study of Customer Behaviour Through Web Mining

Gan Teck Wei; Shirly Kho; Wahidah Husain; Zurinahni Zainol

Gan Teck Wei School of Computer Sciences, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia
Shirly Kho School of Computer Sciences, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia
Wahidah Husain School of Computer Sciences, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia
Zurinahni Zainol School of Computer Sciences, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia

Keywords: Data mining, web mining, buyer pattern, e-commerce, customer pattern

Abstract

Web mining is the extraction of interesting and potentially useful patterns and hidden information from web documents and web activities by applying data mining technology. The most important challenge of electronic commerce (E-commerce) is to understand as much as possible the customers wants, desires, and buying patterns to ensure competitiveness in the E-commerce era. Nowadays, any information related to consumer behavior has an important value in the highly competitive nature of the E-commerce market. Therefore, web mining can be used to find those obvious data that have potential value to reduce competition and simultaneously increase business profit. This paper aims to study the classification of web mining to extract customer behavior in E-commerce, investigate customer behavior through the techniques and processes of the web data mining used, explore the application of web mining in E-commerce, and increase profit.

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