The Causal Theory of Action based utility and consumer surplus
The objective of this paper is to introduce the Causal Theory of Action,
(CTA) based utility and consumer surplus, and compare it to the standard
utility and consumer surplus that is based on Tversky's normative theory
of choice. In addition to utility and consumer surplus, price level setting
is also altered based on the (CTA). (CTA) based pricing is introduced.
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