Effective Work Cultures: The Alignment Between  Marketing/Communications and HR Efforts

Terry Arya; Lesley Page; Shelia Boysen

Terry Arya Chief Marketing & Business Development Officer, Christian Brothers Services, Romeoville, Illinois, United States
Lesley Page Associate Professor and Chair in the Organizational Leadership and Management Department Lewis University, Romeoville, Illinois, United States
Shelia Boysen Associate Professor, Organizational Leadership, Lewis University, Romeoville, Illinois, United States

Keywords: Organizational culture, collaborative work practices, HR functions, marketing functions, organizational communication

Abstract

The complex nature of organizational culture and structures often rely on departmental cooperation and teamwork. The current paper focuses on two dominant organizational functions: HR and marketing/communication. It is common for HR to oversee the internal functions of an organization related to onboarding, training and exiting practices. In comparison, marketing/communication functions present the outward or external facing communication related to organizational mission, purpose and strategy. Both functions need to work seamlessly to support employees and customers alike, while expanding strategic and marketplace reach. Implications for enhancing a collaborative work culture are discussed.

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