Issue Title
Vol 5, No 5: JRBEM Building Brand Equity Through Customer Service: A Study on Restaurant Industry in Malaysia Abstract  PDF
Jalal Hanaysha
Vol 7, No 4: JRBEM Impact of Innovation on the Relationship between Customer Relationship Management and Brand Equity in the Medical Tourism of Jordan Abstract  PDF
Fayez Bassam Shriedeh, Dr. Noor Hasmini Abd. Ghani
Vol 5, No 5: JRBEM Physical Environment as a Key Success Factor for Building Strong Brand Equity: A Study on Restaurant Industry Abstract  PDF
Jalal Hanaysha
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