Ullah, Saad, Shen Lei, Syed Ali, and Shoirahon Odilova. 2018. “Influence of Type of Product on Brand and Cause Images in a Cause-Related Marketing Campaign: Evidence from Pakistan”. Journal of Research in Business, Economics and Management 10 (5), 2062-67. http://scitecresearch.com/journals/index.php/jrbem/article/view/1486.