TY - JOUR AU - Mochammad Fahlevi AU - Saefudin Zuhri AU - Ryani Parashakti AU - Muhammad Ekhsan PY - 2019/06/18 Y2 - 2024/03/28 TI - LEADERSHIP STYLES OF FOOD TRUCK BUSINESSES JF - Journal of Research in Business, Economics and Management JA - JRBEM VL - 13 IS - 2 SE - Articles DO - UR - http://scitecresearch.com/journals/index.php/jrbem/article/view/1731 AB - The purpose of this study is to understand and observe the leadership characteristics applied to Small Medium Enterprise (SME) such as food truck businesses in Wellington Night Market to achieve and maintain a long-lasting success. The benefit of this study would be help the readers to understand the concept of leadership and leadership style in order to find the most effective leadership style for the food truck business model. Applying an effective leadership style will improve the performance and job satisfaction of the employees. The Wellington Night Market has been the researcher interest as the environment has not yet been explored. The culture that has been developed in Wellington where food truck has been spotlight in evening activities is the main factor Wellington Night Markets have been such a success. Wellington Night Markets also become a tourist spot where tourists can find local entertainments and great variety of food ER -