Tripathy, Priyanka, Bidhu Mishra, and Kishore Das. “MAN-SUMER-ISM IN RETAIL: AN EMPIRICAL STUDY FROM EMERGING RETAIL FORMATS OF URBAN ODISHA”. Journal of Marketing and HR 3 (June 3, 2016): 159-168. Accessed May 3, 2024. http://scitecresearch.com/journals/index.php/jmhr/article/view/763.