Motswene, Caroline, and Martelize Hamman. “BLUE OCEAN STRATEGY AS A PREDICTOR FOR EFFECTIVE PERFORMANCE OF THE MEDIUM-SIZED AND LARGE BUSINESSES”. Journal of Marketing and HR 7 (April 12, 2018): 403-421. Accessed May 8, 2024. http://scitecresearch.com/journals/index.php/jmhr/article/view/1469.