Kasai, Christine, and X D Chauke. “Investigating Customer Perceptions of Loyalty Cards and Their Influence on Purchasing Behaviour in Major Retail Stores”. Journal of Marketing and HR 5 (July 10, 2017): 302-324. Accessed March 29, 2024. http://scitecresearch.com/journals/index.php/jmhr/article/view/1160.