Motswene, C. and Hamman, M. (2018) “BLUE OCEAN STRATEGY AS A PREDICTOR FOR EFFECTIVE PERFORMANCE OF THE MEDIUM-SIZED AND LARGE BUSINESSES”, Journal of Marketing and HR, 7, pp. 403-421. Available at: http://scitecresearch.com/journals/index.php/jmhr/article/view/1469 (Accessed: 22December2024).