@article{Kasai_Chauke_2017, title={Investigating Customer Perceptions of Loyalty Cards and their Influence on Purchasing Behaviour in Major Retail Stores}, volume={5}, url={http://scitecresearch.com/journals/index.php/jmhr/article/view/1160}, journal={Journal of Marketing and HR}, author={Kasai, Christine and Chauke, X D}, year={2017}, month={Jul.}, pages={302-324}